A successful product launch requires planning and preparation. Leading up to your launch, the goal is to start generating buzz around your product – but that doesn’t just entail posting to social media a few times before launch day. We don’t want to just push our product out – we want to prepare our audience, introduce them to the product and *fingers crossed* retain them post-purchase. Having a well-structured launch plan to follow helps in maximizing your reach, increasing your audience (and customer!) engagement, and ultimately driving revenue (isn’t that what we all want?!).
In this blog post, I will tell you my main tips for how to plan your content for a digital product launch!
Have a Content Planning System
Make sure you have a content planning system that works for you! I personally use Trello for my content planning and break down my goals 3 months at a time (30, 60, 90 days out). It is helpful to pick a launch date for your product and work backward on what your content goals are leading up to that date.
Utilizing a plan like this allows you to have a clear vision of the type of content you need to create (important dates, specific topics, etc.) and when you should be posting it.
Follow Your Content Pillars
First off, what is a content pillar? Content Pillars are three to five topics your brand will consistently discuss, amplify, and create content for on social media!
I keep my core content pillars in mind when planning and creating my weekly content. For example, my content pillars are Digital Product and Launching Education, Personal Branding Photography, Business Marketing Tips, and Motherhood. My weekly content goals are to Educate, Inspire, Engage, Entertain, Promote, and Relate to my audience on a personal level!
Define Your Marketing Platforms
It is important to define where you are showing up to market your business. Having an evergreen marketing strategy is just as important as having a social media marketing strategy. As we all know, social media platforms could disappear tomorrow, so while the trends are fun, it’s not the most reliable marketing strategy. You can follow your content pillars and goals across multiple marketing channels. For my personal business, I think blogging to my website, nurturing my email list, and showing up on Instagram serve my audience best!
Repurpose Your Content
This is a big one! There is no need to reinvent the wheel and create new content for every single one of your marketing platforms. Repurpose your content across multiple channels. Turn a blog post into a shortened email newsletter and point them to the full blog post on your website (hello SEO!). Take a fun, trending reel and turn it into a blog post that goes into more detail on an educational topic for your audience. There are so many ways you can repurpose content in your business. If you don’t have a blog up or an email list yet, start today! Grab content you have already put up on social media and turn it into a blog post!
Are You Ready to Launch a Digital Product, Course, or Coaching Program?
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